The Effect of Technology Usage Habits on Consumers' Intention to Continue Use Mobile Payments
نویسندگان
چکیده
With the arrival of the mobile commerce era, mobile payments have become one of the critical drivers for mobile commerce success. However, the percentage of consumers who use mobile payments frequently is still low. This research views IT acceptance from the IT ecosystem perspective and adopt transfer of learning theories as the theoretical background to investigate how technology usage habits affect consumers’ intention to continue use mobile payments. Results indicate that mobile service usage habit influence consumers’ behavioral intention directly and indirectly through mobile payment usage habit. In addition, consumers’ online shopping habit and cell phone usage habit influence their behavioral intention indirectly through mobile payment usage habit. Theoretical and practical implications of the findings are also presented.
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